To insta or not
4th August 2024
There used to be two popular children books when I was a kid
– Nandan and Champak. I preferred Champak as Nandan would just have stories and
lessons thereupon. I have always been a poor reader…till date. Champak had this
jokes section called ‘dekho hans na dena’. But, I would laugh….and be proud
that the publishers didn’t even get to know I laughed. As a kid, that was my
moral victory when they had specifically asked me not to. I reckon a lot of my
optimism in life has come from this constant moral victory I achieved. Kids are
literal. I remained literal. I can’t read in between the lines. In fact, even
this phrase doesn’t make sense – why do people even try to do that when there’s
nothing written in between the lines. People don’t even read the lines
properly, so why to be so ambitious to attempt to read in between.
I have been working out since few months. There was a fad at
one time to do 10,000 steps as your daily healthy goal. I would try but fail
every time. I would even put my phone in someone else’s bag or pocket to gain
step count but it will still come short of even 3,000. Now it’s like a ‘cakewalk’
to achieve 10,000 steps. I can do that perhaps for my entire neighbourhood, I
am sure my neighbour Richard will appreciate as he injured his leg. I don’t
know why they use ‘cakewalk’ for calling something simple. If someone is
walking on a cake I’d presume it would get very messy. And which cake –
birthday cake, pancake, cow dung cake?! With all the clean up involved, it
should rather be used for a difficult job.
Last week I was sick with viral so I was resting in bed and
listening to some comic acts. The inspiration I got is that there should rather
be a new challenge. A challenge to complete your day in no more than 50 steps.
No kidding, but I am sure most ultra urban Indian people would easily achieve
that. Last month visiting family back home, I asked my mom that dad is getting
so weak, has bhaiya started to bring milk from the shops?
In my brother’s world, the household chores, buying any
grocery or any house work for that matter has always been a mythological stuff.
He refuses to believe that these tasks are part of basic survival skills
required in a civilised human society. He thinks everything somehow happens by
magic and people around him have no role to play. The other magical thing was
he offered to drop me to the airport. I have done numerous trips back to
airport in last 15 years but this was the first time ever he gave this offer. I
straight away imagined that my brother is the Godfather and this is that offer
I can’t refuse. And I didn’t. Anyways I digress.
So my mother brags that no one has to go to the shop now,
the shopwala just hangs the milk on the front gate every morning. She continues
that sabjiwala, fruit wala, they all come to the doorstep as well. Wow, this
was the last basic life skill this family had to apply and they have killed
that opportunity as well. I wonder what tasks a household in India has to do! There’s
kaamwaali for all the cleaning, dusting, dishes, clothes, making bed etc. There’s
cook to make all the food. There’s kudewala to collect all the garbage. There’s
maali for the gardens, pots and plants. And now no more shop-run to buy
anything, all at the doorstep! Talking about maali - no we don’t call
them phoolwala. They are the ones you rush to buy the flower bouquet
when you couldn’t give much thought on what gift to buy, and coz there are many
like you, the recipient of the gift can’t remember who gave which flowers. Some
enterprising kids would take the rose bouquet and start playing ‘ringa ringa roses’,
and even till the adult hood we never get corrected that it actually is ‘ring
around the roses’. Fun fact: The career line of phoolwala was started
because once upon a time when dinosaurs ruled the world, one idiot salesman
forgot to buy gift for his girlfriend’s birthday and then rushed to his garden
and collected some flowers, put a thread around it and here you go – bob is
your uncle. He did such a tremendous job at selling her the idea and that why
getting her the ubiquitous fragrance that will last only for a temporary period
till they reach home is far more precious than a gold heart shaped locket.
However, the protagonist of this story is not that idiot salesman boyfriend but
the marwari businessman who was standing by, listened to everything and converted
this into a business opportunity. So
that’s how this new career line of phoolwala was started.
To be honest, my household in India still does some trips to
the shop for certain things (not my brother, though). But when I talk to
friends and people of my age bracket in India, they have reached nirvana from
the worldly cycle of house chores. There was no single task that the phone
couldn’t do for them. And when you add Alexa on top of that, you don’t even
need to trouble your fingers. I asked someone that won’t you get old very soon
from this sedentary lifestyle, and the response I get is ‘there’s always
photoshop’! No wonder India is a land of software powerhouse immersed in a
parallel social media life. And here I am, grinding myself through workout,
diet control and the retinol to achieve the same result.
Taking no more than 50 steps will be easily achievable by ultra
urban Indians. Given all their household chores, shopping and food is already
taken care of, all they need to do is number 1 and number 2. Apparently these
are universally acceptable numbers for your daily business. Unless you have a
prostate problem, let’s account for 4 toilet trips with 5 steps each way,
that’s your 40 steps. As a side note, funny how taboo the word prostate was for
some Americans. Once I wrote an article for Stern business school’s newsletter
with a word prostate in it. The editor removed that word and made some dumbed
down version of her own. We were the students who were supposedly destined to
be the next CxOs or investment bankers on wall street but couldn’t handle the word
prostate. Coming back to maths, this still leaves the extra enthusiastic souls
with 10 more steps in a day who have had an extra dose of adrak-wali chai made
by bhaiya ji.
This reminds me that how common the word ‘bhaiya ji’ has
become in India, especially among the south Delhi, south Mumbai famed people. The
word bhaiya although literally used to define relationship with your brother
has been historically used to add to a name to give respect to another person.
Bhaiya in most hindi speaking states, bhai in Gujarat eg dheerubhai ambani,
paaji in Punjabi, dada in Bengal etc and similarly we have behen (Mayavati
behen), didi (Mamta didi), ben (Kokila ben) etc. for the females. ‘Ji’ is
another word of respect, and we similarly have ‘garu’ or ‘thaliava’ in south
India, or ‘sir’ or ‘madam’ in English.
There are other such words like shri, shriman, shrimati, mr, mrs etc. Over a
period of time, bhaiya has become so ubiquitous and pervasive across India that
people will call any random person as bhaiya whom they believe to be
financially, culturally, racially or generally inferior to you. It could be
used to say ‘excuse me’ but with respect. This also eliminates the need to know
or remember the name of that other person and still sound respectful, while in
reality you may or may not. Essentially ‘bhaiya’ has become the name of the
entire Indian population of ‘have nots’. Interestingly, my dear ultra urban
Indian population started believing that ‘bhaiya’ actually is a name and we
need to add the word ‘ji’ to it to make it respectful, and that’s the genesis
of the word ‘bhaiya ji’. It is actually quiet funny when you break it down and
ponder – you are basically calling someone ‘sir sir’ or ‘ji ji’. It’s not funny
for us in India though. In fact, we have gone one step further. At the cost of
offending some people, the founder of Art of living foundation and a well known
spiritual leader is known by the name ‘Shri Shri Ravi Shankar”. They have got
one step further and blatantly gave themselves two respectful words right at
the start of their name. What’s a better way to formalise the sentiments behind
‘bhaiya ji’ with the audacity of our spiritual leader’s shri square.
So the people are getting more and more tech savvy but less
and less familiar with the basics. That said, India have always had two faces
with much polarisation between rich and poor, haves and have nots, touchables
and untouchables, English speaking and non-english speaking, educationally
qualified and not, north and south, golden Indian era and remnants of
colonisation. The new one emerging is the technology savvy and non tech savvy. I
am convinced that I fall under the latter. I reckon I was quite progressive
when I moved out of India in 2007 but my primitive second home in Australia has
kept me out of bounds with the technology and gave me pots and pans, broom,
mop, hoe, shovel, rake, water hose et al. I am since just working to hone my
basic survival skills required in the civilised human society without any tech
support. Within these years, India leaped and zoomed past me in the realm of
technology.
Talking about technology, I was recently introduced by a
friend to this app called Instagram. I won’t take her name to avoid any
confrontation and further humiliation. But Yashika tells me that if you don’t
know what reels are then you are literally ‘outdated’. As I said before, I am
still literal so I understood it exactly the way it was said. Although me being
me and not wanting to be seen as a pushover, I tried to get out of it by
asking, ‘why can’t you do the same thing in facebook?” “It’s old-fashioned”, I
get a logic-free, terminal response. I didn’t want to appear to be ‘outdated’
and ‘old-fashioned’ so I opened the account.
Reels is the buzzword of Insta. It took me time to get my
mind around that it’s not the same ‘reels’ that my Grade 7 photography teacher
Johny used to call the photographic camera films. By the way, Johny was his
nickname and I never got to know what his real name was. I just couldn’t call
him ‘bhaiya ji’ though. I wonder why the creators would evolve the vocabulary
that’s known to all as they bring a new technology. If that’s their key differentiation
factor, then my faith is already shaky in the core creativity that they are
selling.
Professor Amit Sachdeva was my micro economics teacher
during my first year in Delhi University. I used to like him – perhaps the only
teacher whose classes I attended in all three years without attendance
pressure. His very first day and he asked the entire class, “what’s the proper way
of saying ‘movies’”. No one could answer. I reckon we were all just bunch of
late teen nerds with single track mind who could only see course books and the
exam paper. If the question was to solve square root of 329 with power of 6 divided
by log of 128 with sigma reaching to e multiplied by the enthusiasm of showing
the entire class your mathematical powers, then I am sure some Bansal in our
class would have shouted out loud in less than 30 seconds. And with a bonus
graph of sensitivity analysis. Prof Sachdeva says, “it’s motion pictures,
because it’s a collection of moving pictures”. I learnt something new. The
other thing he said was his two favourite books were ‘The Fountainhead by Ayn
Rand’ and ‘Les Miserables by Victor Hugo’. By sheer respect, I did read ‘The
Fountainhead’ later in my life which was the thickest book I ever read and will
ever read. Luckily, they made a motion picture on ‘Les Miserables’.
Motion pictures evolved into movies. When internet and
social media arrived, movies evolved into clips. Clips essentially meant that
you won’t have to go through full trauma of watching a motion picture if the
original editor has not done a good enough job, the social media editors will
clip or cut the motion picture right to the point what you should be watching.
No foreplay required. I wonder why the actual motion picture editors wouldn’t
do the same thing if that’s what the target audience ever wanted to see. A case
in point is the popularity of the Titanic clip where Leonardo DiCaprio is
painting Kate Winslet that youngsters watched again and again seemingly
mistaking Leonardo DiCaprio for Leonardo Da Vinci. James Cameron could have
filled the entire three hours with that clip on repeat mode and still have got
the same or perhaps even better rating.
When facebook arrived, it was arrogant enough to use the
plain vanilla version – ‘video’. YouTube branded it with ‘YouTube Video’ and
later introduced ‘shorts’ to perhaps compete with the insta reels’ popularity.
Insta gave it the nomenclature ‘reels’. Reels achieved the
breakthrough as they catered to the low attention span of ultra urban Indians
or Gen Z millennials, they would like to call themselves. You will also find
your chachiji, mamiji, mausiji, buaji, jijaji, fufaji, dubai wali auntiji etc
etc. but don’t get fooled by that demographic, who are just there due to FOMO
and heaps of disposable time – what’s better way to avoid being a social
outcast. Reels hit the chord with that pretentious Indian population who is
apparently ever busy and the only time they can afford to take out is to watch short
reels. Someone clearly forgot to do the maths that the number of reels you
watch is a key multiplier to arrive at the total hours you spend on insta. I heard that the smartest trick devil ever
played was to make people believe that he doesn’t exist. The insta trick
appears to be smarter!
Recently I learned about a feature in insta called ‘story’.
Apparently it has nothing to do with the stories as people know but you just
add a picture and call it a story! The audacity of insta is that they make it
available only for 24 hours, which is nothing different then mere a post but
the expectation is that people run towards watching that due to the scarcity of
its lifetime. Perhaps Aaj Tak flashes a breaking news for everytime
someone puts up a Story. The concept is something like a meteor shower that
everyone puts an alarm to watch at night, while the ever beautiful googolplex
stars in the milkyway and beyond are available on an everyday basis. Oh sorry,
I never meant to compare the insta posts with the stars, but you get the gist!
My take on insta is that you spend hours and hours and hours
in watching ridiculously small motion pictures, created by some random people
and they would finish even before you would get the hang of the topic, jam your
feet into it or try to have a hearty laugh. They have no continuity, there’s rarely
any message or knowledge enhancement and there’s no loyalty, still there’s
always hope that all this effort on Instagram will make sense in the end. By
the time there’s not even an end (because there’s never one), you have burnt
hours off your precious life in the world’s utmost crappy concept sold to the
people who generated extra time by reducing their 10,000 steps to just 50!
Here are some stats – Half of Indian population is on
whatsapp and one out of four is on Instagram. Both apps award top position to India
in the world. Talking about stats and pole positions, last I checked we had 3
bronze in Paris, thanks to that one Haryana female and that other shooter we
never heard the name of. I’d love to know how active they both are on social
media. There’s nothing wrong with socialisation but the jury is still out on
whatever happened to the human touch. What baffles me is that in a Country
where every 4th person is still below poverty line, the other 3 are
sitting on their comfy cushion like thing (bed or couch, most likely in a
horizontal position) and either moving their thumbs quickly enough to type a
text that beats the speed of vocal chords or just flicking up their thumb
looking for that next reel that can release their dopamine. Perhaps the Indian
population control department, if that exists, can use the stats in their
marketing campaign. If you don’t stop after 2 kids (read: hum do hamaare do),
in a best case scenario, the 3rd kid will be living below poverty
line, and it will go worse when you go to the 4th kid who would
definitely be an insta freak.
Finally, if you were patient enough to read through this
epic literary effort of mine, it’s just one thing I’d like you to take away –
“Instagram app is a total waste of time, I suggest it’s time you get a life!”